Marketing and the Bottom Line (Inbunden)
avTim Ambler
ISBN: 9780273661948 - UTGIVEN: 2004-03"The subject is critically important and Ambler's ideas are provocative." Philip Kotler " Far and away the best book for a senior manager who is interested in understanding marketing's impact on his or her organization." Journal of Marketing, January 04 Marketing really isn't different, and it real[...]
Doing Business in China (Pocket)
avChao Xi, Tim Ambler, Morgen Witzel
ISBN: 9780415436328 - UTGIVEN: 2008-10-01Suitable for Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China and the factors[...]
The Sage Handbook of Advertising (Inbunden)
avGerard J. (EDT) Tellis, Tim (EDT) Ambler, Gerard J. (EDT) Tellis
ISBN: 9781412918862 - UTGIVEN: 2007-11'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA 'Fi[...]
